Network Marketing has different kinds of sales funnels. Some are more automated than others, and all of them have their own advantages and benefits. Here we’re going to explore what sales funnels are, and how to use that information to make money.
Question: What is a Sales Funnel?
Answer: A sales funnel is simply your plan to convert people into deeper levels of sales with your business. Your sales funnel includes all the processes that you use to sell your business or products clickfunnels $19 a month.
Now many people in network marketing do not want to know this, but network marketing / MLM is a sales business. Any teams you create are really sales organizations. Some people do not want to think that because they have negative associations with sales, but if you’re going to do network marketing as a professional you need to unapologetically embrace marketing and sales.
Believe me, McDonald’s did not get millions of customers by ‘sharing’ their concept with a few people. They had a plan for creating a mass global business, and you should have a very clear plan for how you’re going to find interested prospects, get them to join, and help them launch successful teams.
If you want to build a huge business then the goal of your funnel is to help the most people join your team as early as possible in your process. Your following goal should be to help those people who joined your team do the same thing.
2 Network Marketing Funnel Types
1) Traditional Sales Funnels – People using a traditional funnel typically make a list of names and call them with their upline. This is called a warm market funnel. Tips for using a warm market funnel are to leakage systems. Have 1 or 2 steps people take when they say they are interested. So let’s say you call your warm list and 6 people say they would like to know more. Then you give them a CD to listen to, and send them to a website. In this example your funnel is Make a list, Call the list to see if they are interested, Send them a CD, Get them to a website, Follow up Call, and Try to Close.
Advantages – it’s free to do and some people enjoy this approach. If you have a good upline, they can close some people for you.
Disadvantages – No one asked for this information so you may offend some people. You have a limited warm market. It’s a pretty aggressive form of sales. You can only talk to a limited number of prospects at a time. Make money at the end of the funnel.
2) Reverse Funnel Systems – Network Marketers using a reverse funnel typically use marketing to drive lots of traffic to a system and then the System educates and closes your prospects. In the educational process prospects actually pay money to apply to your team. That’s why it’s called Reverse Funnel. You make money while you’re generating prospects.