It is said that about 95% of people whom you come into contact with, either online or off line will not join your business. So what you have to do is monetize them in some other way. People that come to your website or blog are looking to start a home based business.You should be clear that your site is there to attract all network marketers not just ones you hope will join your opportunity.You do not pitch your opportunity in your online marketing.
You would only do that if they actually ask you which company your are with. A more detailed discussion about that would happen via a phone conversation. In order to keep prospects in front of offers either you own or promoted via an affiliate link, you must guide them to you most wanted outcome, the sale. The space your prospects move through is called the sales funnel.
The first part of the funnel is your funded proposal.This is a low cost around $40 information product that is much easier to sell than your opportunity.Why? Well it involves much less money and much less time.This product allows a person to dip their toe in the water of online marketing and see if it for them. Getting them to buy into your opportunity will require more persuasion on your part.Think of the time they will have to devote to build a solid downline. Better to start with a low cost product clickfunnels pricing 2019.
When you are just starting out I would suggest you market an affiliate product such as the work of Mike Dillard or Ann Sieg. Ann and Mike offer free training which presell their flagship products (the upsell) for which there is a charge.Sell the product and you would receive a commission.
At the same time the buyer comes onto your list of prospects and you can start marketing to them. You do this by offering more valuable and free content.Be careful how you present products either yours or somebody else’s as if you do it too much, you may be seen as a spammer.
Do that and people will opt out of your list. Of course there is nothing to stop you from putting links on your website to affiliate products but it is the visitor’s choice to click through,you are not forcing it on them.
Once you have built this relationship you can offer other information products and now would be a great time to make your own. An eBook is the most popular medium for an information product as it only needs to be created once and can be downloaded by whoever wants it.This is the second part of the funnel.Write an eBook about how you have found success in this industry. People are crying out for this information.
You can market the product through ClickBank, probably the biggest affiliate site for digital products.Then you can have people sign up as affiliates of yours.They do all the marketing and you get typically 25% of any sale they make. Why stop with just one ebook. You can make as many as you like,and all the while your list stays in your sales funnel. You must get away from the notion that your opportunity is going to be your only source of income.Developing multiple streams of income is what you need.
By keeping people on your list in your sales funnel you are always closing.But don’t just throw any offer at them.You must know the product has value,ie you have already used it or have a high recommendation from someone you know. Be sparing with your offers,there are so many out there.Let your list see you have integrity.That way people will stay on your list.