Thanks to Facebook, anyone can get the word out about their company, big or small. Sadly, that means your competition is likely already there, marketing to the world. That said, they might not be doing it the best way possible, and this article will teach you how to do it better than they are.
Communicate with fans on a regular basis. Make sure you take notice when people post on your page. You would be amazed at how helpful the public can be with marketing ideas. Don’t ignore your fans.
If you’re marketing your business on Facebook, you should be professional about it at all times. You want to ensure that you always keep your page professional because it is a reflection of your business. If you stay professional, people will always view you that way.
Connect your Facebook page with others who are willing to help spread the word for you. If you want to get the ideal results from using Facebook, the key is to have an insane number of people that Like your page. If you have someone on your side, it can be easy to acheive this.
Try using custom tabs on your Facebook page. When you first create your business Facebook page, you’ll have general tabs like the Wall and Info tabs. Try extending your capabilities by creating your own custom tabs. Some businesses have tabs that contain links to various kinds of content like products, newsletters, and ongoing contests.
If you’re working on building your fan base, consider using “Like Ads”. These are ads that include a call to action to Like your page right from the ad itself. These ads seem to be just as effective in the News Feed as they are in the right column, so play with the placement.
Make regular posts on your Facebook page. Setting up a page, putting in multiple posts on the first day, and then ignoring the page for the next several months will do nothing to improve your business. Set up a schedule for posting that meets your business’s purpose for the Facebook page, and stick to it.
Try offering exclusives when people “like” your page. Likes can draw new attention to your page. You may want to offer a free giveaway to those who like your page. It may be something you offer to others, or perhaps the chance to win your sweepstakes contest. If the incentive is something that they value, they won’t hesitate to click on that “like” button.
Obviously, you are seeking to obtain more sales by marketing on Facebook. Set yourself a monthly sales goal when you start marketing on Facebook. It is a great thing to have a lot of likes on your page, but if you wish to make money that really doesn’t mean much. If you do not get the results you need, your strategy might need some tweaks.
Try using a call-to-action graphic to convert visitors to your page into followers of your page. This will encourage people to “like” your page in order to receive some discount or content. When people come to your page, all they see is “like our page for more info”, then after they like the page, they can see the content.
Make your profile page professional. Since you are hoping for people to find you on Facebook, your profile page may be the first impression that people have of your business. By making it professional, viewers will see your company as a professional one. Make sure you use proper grammar and spelling.
Do not share updates that are not directly related to your content. You may want to talk about things in the news or talk about your personal life, but remember that’s not interesting to all of your followers. Try using your personal account to share personal project updates.
Actual resources need to be allocated toward Facebook marketing. So many people are on this site that you want your efforts to pay off. Having someone help with promotions that is already busy is not going to get your business page the attention it deserves. Use real resources and you’ll get a lot out of it.
When it comes to marketing, the best campaign is always one which is better than those the competition comes up with. That’s all it takes to be the top dog in your field. The advice here has really given you the ability to better anything other companies have come up with, so put it to use!